FC Barcelona and Codorníu Extend Partnership, Strengthening Ties in the World of Wine and Sport
FC Barcelona and Codorníu, the renowned Spanish winery, have extended their partnership for another year, solidifying a successful collaboration that blends the world of football with the world of wine. The renewed agreement will see Codorníu continue as the Official Wine Partner of the Catalan club, further enhancing their presence in the global sporting arena.
A Partnership Rooted in History and Shared Values
The partnership between FC Barcelona and Codorníu began in 2021, marking a significant milestone for both entities. This strategic alliance reflects a shared commitment to excellence, innovation, and promoting a healthy lifestyle. Both brands are synonymous with Catalan culture and heritage, deeply rooted in tradition while constantly striving for progress.
FC Barcelona's President Joan Laporta expressed his enthusiasm for the continued partnership: "We are very happy to continue our successful collaboration with Codorníu. They are a symbol of quality and tradition, values that are deeply aligned with FC Barcelona. We look forward to working together to promote our brands and share our passion with fans around the world."
Codorníu: A Legacy of Quality and Innovation
Codorníu, founded in 1551, is the oldest winery in Spain and one of the most respected in the world. Known for its exceptional cava, a sparkling wine synonymous with celebration, Codorníu embodies a dedication to quality and craftsmanship. The winery has been a pioneer in the industry, constantly pushing boundaries and innovating in winemaking techniques.
Codorníu's CEO, Xavier Closa, highlighted the significance of the partnership: "We are thrilled to extend our collaboration with FC Barcelona, a club that resonates with the same values of excellence and passion that drive Codorníu. This partnership allows us to connect with millions of football fans globally, sharing our love for quality wine and the enjoyment of life."
A Winning Combination: Sports and Wine
This renewed partnership presents exciting opportunities for both FC Barcelona and Codorníu. The agreement will see the brand further integrated into the club's activities, leveraging the platform to reach new audiences. Joint marketing campaigns and promotional activations will be undertaken to increase brand visibility and solidify their position as leaders in their respective industries.
The partnership between FC Barcelona and Codorníu is a testament to the power of collaboration in the world of sports and entertainment. By combining the passion of football with the enjoyment of wine, this alliance creates a unique and engaging experience for fans worldwide.
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